200%
Sales team daily visit
3x
Increase in outlet coverage across nation
In the world of sanitaryware, TOTO stands apart as a paradigm of innovation and quality. This commitment to excellence extends beyond their products into every facet of their operations. Tasked with managing the world’s largest toilet manufacturer’s expansive retail network across Indonesia, TOTO’s management faced operational inefficiencies that hindered their pursuit of perfection.
Previously, our process was bogged down by manual tracking and paper-based checklists, which were not only time-consuming but also prone to errors. Nimbly has streamlined these processes, bringing a significant uptick in productivity.
Challenges
Prior to adopting Nimbly, maintaining consistency, customer satisfaction, and detecting customer expectations across Primer’s many brands in hundreds of locations comes along with its challenges.
- Inconsistent Operational InspectionsWithout a set guide or schedule, the sales team’s visits to over 100 outlets across the country lacked consistency, making it difficult to enforce an ‘apple to apple’ comparison of operational standards.
- Inefficient Communication ChannelsThe use of Personal WhatsApp for promotional blasts, sharing feedback, and discussing issues led to cluttered chats that made it difficult for management to track important attachments and conversations.
- Verification of Sales Team ActivitiesDoubts arose regarding the sales team’s adherence to their Visual Merchandising checks and customer support duties during these outlet visits.
Solutions
After implementation, TOTO increase their coverage using Nimbly, from 30 to >100 outlets. Targeted communication channels reduced disputes and boosted team synergy, thanks to Nimbly Technologies’ comprehensive platform that directly tackled these inefficiencies:
- Streamlined Communication: By replacing Personal WhatsApp with Nimbly App, TOTO managed to segregate and prioritize discussions, ensuring swift identification and resolution of issues.
- Standardization of Inspections: Nimbly’s guided checklists provided the sales team with a clear framework for outlet inspections, ensuring a standardized and thorough evaluation across all locations.
- Enhanced Productivity: The introduction of Nimbly’s platform enabled the sales team to double their daily outlet visits, from 2-3 to 5-6, thanks to the efficiency of digitized operations. Additionally, Nimbly facilitated competitor analysis through ad-hoc reports.
Results
- 200% Sales team daily visit
- 3x Increase in outlet coverage across nation
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